Know your market before you bet a year on it
The market, the buyers, the rivals — and whether it can actually replace your salary.
For Australian founders · Stage one free · No card
Fine-tune it — buyer, stage, tone (all optional)
Where should the report go? Stage one is free — the email just holds your credits.
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Three stages, about six minutes: your market sized, your buyers costed, then the verdict on whether this can replace your salary. No card.
Eight more stages, each built on the last: the four paths compared against keeping your job — and the one change that most improves the arithmetic — then who you're up against, what's changing around you, where you're strong and exposed, what to say and charge, your three-year plan, your next twelve months, and playbooks specific enough to start on Monday.
We don't sell it in pieces, and that's deliberate. Each stage is built on the ones before it — the playbooks are only worth having because the research fed them. Buying a slice would get you the same shallow answer every other tool gives in two minutes. One price, one decision, the whole picture.
This isn't a prompt — it's a working method, refined over 25 years of brand, marketing and strategy work across many industries, and run here the way a practitioner runs it: in order, each step building on everything before it.
market size → buyers & budgets → replacement verdict → paths & ROI → competitors → macro → strengths & exposure → proposition & price → 3-year plan → 12 months → playbooks
- How big the market really is
- Who buys, and what they can spend
- Can this replace your salary? the honest answer
- What each path costs — including the salary you'd give up
- Who you're up against, and what's changing around you
- What to say, what to charge, and your wedge
- A 3-year plan, your next 12 months, and step-by-step playbooks
A method is a sequence — skip a step and the ones after it stand on nothing. That's why the report is sold whole, never in slices.
What you actually get back
Real output for a real Australian business — exactly as it appears in the report. Two of eleven stages shown.
"At A$6 per image this is a solid side business, but it won't replace a A$250k salary inside a year — without raising price or bundling."
| Value | Volume | |
|---|---|---|
| TAM | A$77.4m/yr estimated55% 484,000 new listings/yr (CoreLogic, annualised) × 4 staged photos × A$40 — the prevailing Australian price | ~1,936,000 images/yr |
| SOM | A$0.27m in year one estimated45% | ~6,776 images |
| Player | Type | Revenue | Share |
|---|---|---|---|
| BoxBrownie.com | incumbent | unknown | unknown |
| StageAura.ai | direct | unknown | unknown |
| Republic Property Styling | substitute | unknown | unknown |
Private companies don't publish revenue, so it isn't guessed — that gap is the honest answer. Note the physical stylist: the alternative a vendor actually weighs.
Also in the full report: buyers & budgets · four paths with ROI · macro · SWOT · pricing & positioning · 3-year plan · 12-month calendar · step-by-step playbooks — print it or save it as a PDF.
One report. One price.
The verdict on "can this replace my salary" is free. The full report is A$49 — sold whole, because the stages only work because they build on each other. The bigger packs are for iterating as the idea sharpens, or for advisors running several founders.
FAQ
Where does this process come from?
It's the market-entry sequence its maker has used professionally for 25 years, across many industries — brand, marketing and strategy work, not something invented for this website. Groundwork encodes that sequence and runs it with live research, in the order it has always worked: understand the money first, then the buyers, then judge, then plan.
How is this different from asking ChatGPT?
A chatbot has no method — it answers in whatever order you ask. This runs a practitioner's sequence where each stage builds on everything before it, reads the live web rather than recalling, It runs a nine-stage sequence where each stage builds on the last, it reads the live web rather than recalling what it once saw, and it is forbidden from inventing figures — if a private company's revenue isn't published, you get "unknown", not a confident guess. A general chatbot will happily hand you a market-share pie chart it made up.
Can I put these numbers in a pitch deck?
After you check them — and the report is built so you can. Every figure is labelled sourced (with the link), estimated (with the arithmetic shown, so you can argue with it), or unknown. Every estimate carries a confidence percentage: the stated chance the true value sits within ±25%. Anything under 50% is telling you to verify it before an investor does.
What's in the report?
Free — the answer: your market sized, your buyers and their budgets, the verdict on whether this can replace your salary, and what each path costs in money and time. Paid — the plan: who you're up against, what's changing around you, where you're strong and exposed, what to say and charge, your three-year plan, your next twelve months, and step-by-step playbooks. Eleven stages, each built on everything before it.
How long does it take?
About twenty minutes for all nine stages, because four of them read the live web. You won't sit watching a spinner: each stage appears the moment it lands, so you're reading your market sizing while your competitors are still being found.
Will it tell me what needs building?
Yes — that's usually what blocks a launch. Every marketing objective, calendar task and playbook step is flagged 🔧 when it needs product or engineering work, and says what must exist first. Months whose campaigns depend on unbuilt features are marked, so the build gets scheduled before the campaign. Stage nine ends with a plain-language brief you can send straight to a developer.
Is the copy ready to publish?
It's a strong first draft grounded in the research, not a finished asset. Read it before it goes live — especially anything that names a competitor.
My product changed. Do I need a new report?
If the market or the buyer changed, yes — that's the point. Positioning goes stale when the product moves, and each run is a fresh research pass rather than a cached answer.
What if it isn't useful?
Email us within 14 days and we'll refund any unused credits.